After numerous years as a blogger receiving pitches from companies and people, here are 6 things I NEED to see in order to give a pitch for a partnership opportunity the time of day.
- Address your email to me personally. Hi, my name is Carrie. If your email does not use my name in the introduction, I am going to safely assume it’s an email you send to every single other blogger and that you can’t be bothered to personalize it.
- Take the time to research what I do here and reference it in your pitch. Read a few blogs, take a look at what I’m doing on social media. Mention what you’ve learned. A failure to take the time to see what I’m doing and personalize your pitch will be an unsuccessful attempt to work with me.
- Don’t ask for free marketing. I’m not here to take endless requests to link to something you’ve written or created and will profit off of, without ensuring I also benefit from that kind of partnership.
- Pitch products and services that are relevant to what I do here. This is a blog related to gardening and homesteading, not a place to sell wedding dresses no matter how much you think the audiences may have something in common. I am only interested in products directly related to what I am blogging about.
- Don’t pitch a guest blog post. I loathe requests for these. Bloggers connect with their audience through their own personal stories, experiences, vulnerability, and authenticity. If you want to share your tips, stories, and experiences you should do it on your own blog.
- Diversity, inclusion, and equity are priorities in everything I do. I will not work with a company or person who is not committed to the same. When looking at pitches the first thing I look at is who a company is using to represent their products. Please don’t pitch until you have a diverse and inclusive representation of folks on your own social media and online presence.